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FB Ads Fundamentals
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Module 1 Introduction
1.1 Foundations: The Benefits of Social Advertising & how it works [11mins]
1.2 Pixels & Data Sources [8mins]
1.3 Domain Verification & AEM [12mins]
1.4 Navigating Business Manager [10mins]
DEMO: Completing Aggregated Event Measurement [3min]
1.5 Navigating Facebook Ad Manager [13mins]
1.6 E-Commerce - Catalog & Commerce Manager [5mins]
1.7 How to set up your own Business Manager
BONUS Checklist: Platform Setup Checklist
Module 2 Introduction
2.1 A Customer Journey > Advertising Strategy [18 mins]
2.2 Homework: Build out your own Sales Funnel [3mins]
Workbook: Social Ads Sales Funnel
Module 3 Introduction
3.1 Audience Types explained [7mins]
3.2 Building your own Audiences [21mins]
3.3 Target Audience Development in 3 Steps [7mins]
Worksheet: Target Audience Worksheet
Worksheet: Creating an Audience Matrix
BONUS: Audience Matrix Spreadsheet
Module 4 Introduction
4.1 Ad Creative Requirements [8mins]
4.2 Ads that Align with your Strategy [5mins]
4.3 Placement Matters [3mins]
4.4 Ad Creative Tools, Tips & Tricks [6mins]
4.5 DEMO: Ad Creative Options [20mins]
Module 5 Introduction
5.1 Putting it all together [6mins]
5.2 DEMO: Setting up a Facebook Ad campaign [16mins]
5.3 Strategies for success [10mins]
Spreadsheet: Facebook Ad Campaign Strategy
Worksheet: Individual Ad Campaign Planning Worksheet
[CHECKLIST]: Before you Publish a campaign
BONUS: My Facebook Ads Toolkit
Module 6 Introduction
6.1 Budgeting [13mins]
6.2 DEMO: Checking out how to adjust budgets [5mins]
6.3 Testing and optimisation [16mins]
6.4 Analytics and Reporting [13mins]
BONUS: Guide to Understanding FB Ads Metrics
6.5 DEMO: Setting up Custom Dashboard [3min]
6.6 UTM Parameters + Google Analytics [9mins]
6.7 DEMO: UTM Parameters in Action [1.5min]
BONUS: UTM Tracking Parameter Spreadsheet
Module 1: The Foundations
Module 1 Introduction
Preview
1.1 Foundations: The Benefits of Social Advertising & how it works [11mins]
1.2 Pixels & Data Sources [8mins]
1.3 Domain Verification & AEM [12mins]
1.4 Navigating Business Manager [10mins]
DEMO: Completing Aggregated Event Measurement [3min]
1.5 Navigating Facebook Ad Manager [13mins]
1.6 E-Commerce - Catalog & Commerce Manager [5mins]
1.7 How to set up your own Business Manager
BONUS Checklist: Platform Setup Checklist
Module 2: Social Advertising - Strategy & Funnels
Module 2 Introduction
2.1 A Customer Journey > Advertising Strategy [18 mins]
2.2 Homework: Build out your own Sales Funnel [3mins]
Workbook: Social Ads Sales Funnel
Module 3: Audiences & Targeting
Module 3 Introduction
3.1 Audience Types explained [7mins]
3.2 Building your own Audiences [21mins]
3.3 Target Audience Development in 3 Steps [7mins]
Worksheet: Target Audience Worksheet
Worksheet: Creating an Audience Matrix
BONUS: Audience Matrix Spreadsheet
Module 4: Creative Considerations
Module 4 Introduction
4.1 Ad Creative Requirements [8mins]
4.2 Ads that Align with your Strategy [5mins]
4.3 Placement Matters [3mins]
4.4 Ad Creative Tools, Tips & Tricks [6mins]
4.5 DEMO: Ad Creative Options [20mins]
Module 5: Campaign Set-Up + Strategies for Success
Module 5 Introduction
5.1 Putting it all together [6mins]
5.2 DEMO: Setting up a Facebook Ad campaign [16mins]
5.3 Strategies for success [10mins]
Spreadsheet: Facebook Ad Campaign Strategy
Worksheet: Individual Ad Campaign Planning Worksheet
[CHECKLIST]: Before you Publish a campaign
BONUS: My Facebook Ads Toolkit
Module 6: Budgeting, Optimisation & Reporting
Module 6 Introduction
6.1 Budgeting [13mins]
6.2 DEMO: Checking out how to adjust budgets [5mins]
6.3 Testing and optimisation [16mins]
6.4 Analytics and Reporting [13mins]
BONUS: Guide to Understanding FB Ads Metrics
6.5 DEMO: Setting up Custom Dashboard [3min]
6.6 UTM Parameters + Google Analytics [9mins]
6.7 DEMO: UTM Parameters in Action [1.5min]
BONUS: UTM Tracking Parameter Spreadsheet
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